IKEAs instruktionsmanualer har aldrig varit såhär förvirrande.
I våras fick de båda reklamarna Hunter Fine och Alex Taylor en snilleblixt: under året ska de göra ett program på Youtube i vilket främlingar ska få montera ihop IKEA-möbler på droger. Simple as that, för man kan ju inte bara låta en ordvits som "Hikea" gå till spillo. I skrivande stund ligger två avsnitt ute på Hikea Productions Youtube-kanal.
– We just put out a Craigslist ad to test the temperature of the water, and we got like 50 responses or something. People were dying to take drugs on camera. We sifted through all the responses just to sort of determine who seemed the most sane. We didn't want people who just wanted to do the project just so they could do drugs or something. We ended up finding people who were great to work with, very cool, and very level-headed. Craigslist actually did something good, berättar Hunter Fine i en intervju med VICE.
Läs även: "Cannabis couture – om gentrifieringen av marijuana"
